![caprea-bg-new-04](https://www.culture-red.com/wp-content/uploads/2020/06/caprea-bg-new-04.png)
THE CLIENT
CAPRA FOODS
Capra Foods is an industry forerunner in sustainable farming.
They have developed and deployed the only guidelines for
regenerative agriculture in the United States.
![capra-img-01](https://www.culture-red.com/wp-content/uploads/2020/06/capra-img-01.jpg)
![capra-img-02](https://www.culture-red.com/wp-content/uploads/2020/06/capra-img-02.jpg)
![capra-img-03](https://www.culture-red.com/wp-content/uploads/2020/06/capra-img-03.jpg)
![capra-img-04](https://www.culture-red.com/wp-content/uploads/2020/06/capra-img-04.jpg)
![capra-img-05](https://www.culture-red.com/wp-content/uploads/2020/06/capra-img-05.jpg)
THE PROJECT
When we got the call, we quickly learned Capra Foods was suffering from a probelmatic online identity crisis. This group of Agricultural savants were trailblazers and innovators in their field — and their simple website failed to reflect that. They needed help… and they needed that help to be eCommerce.
![capra-img-06](https://www.culture-red.com/wp-content/uploads/2020/06/capra-img-06-1.jpg)
![capra-img-07](https://www.culture-red.com/wp-content/uploads/2020/06/capra-img-07.jpg)
![capra-img-08](https://www.culture-red.com/wp-content/uploads/2020/06/capra-img-08.jpg)
![capra-img-09](https://www.culture-red.com/wp-content/uploads/2020/06/capra-img-09.jpg)
![capra-img-10](https://www.culture-red.com/wp-content/uploads/2020/06/capra-img-10.jpg)
THE SOLUTION
It was important to Capra that when Culture Red revamped their online identity we maintained the rustic authenticity that was their corporate culture. We worked with Capra and a professional photographer to create original, captivating imagery that told a story and drove sales. Culture Red built multiple, strategically engineered funnels — with several redundant click opportunities and intentional visual cues — to assist visitors in meeting the goals of the site we had for them: buy or contact a Capra representative. It worked. Done.